There is no single “best” Google Ads strategy that works for every business. However, there are some general principles and best practices that can help you develop a successful Google Ads strategy:

1. Clearly define your goals: Before creating any ads, you need to know what you want to achieve. Are you looking to increase website traffic, generate leads, or drive sales? Once you know your goal, you can create targeted ads that are designed to achieve it.

2. Conduct keyword research: Identify the keywords that are relevant to your business and that your potential customers are searching for. Use tools such as Google Keyword Planner to find the most popular keywords, and include them in your ad copy and landing pages.

3. Create compelling ad copy: Write ad copy that speaks directly to your target audience and highlights the unique benefits of your product or service. Make sure your ads stand out from your competitors and include a strong call-to-action.

4. Test and refine: Continuously test different ad copy, keywords, and targeting options to see what works best for your business. Use Google Ads reporting tools to track your results and make data-driven decisions to optimize your campaigns.

5. Focus on quality score: Quality score is a metric that measures the relevance and quality of your ads, keywords, and landing pages. The higher your quality score, the lower your cost-per-click and the better your ad position. Focus on improving your quality score by creating targeted ads, using relevant keywords, and creating high-quality landing pages.

6. Consider remarketing: Use Google Ads remarketing to target people who have already visited your website or engaged with your ads. This can be an effective way to increase conversions and sales.

Overall, the key to a successful Google Ads strategy is to understand your target audience, create relevant and compelling ads, and continuously test and refine your campaigns based on data and results.